PRIVACY POLICY

Last updated: 1 December 2025

This Privacy Policy explains how Ultimate Trend Store (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit or make a purchase on https://utrendstore.co.uk (“the Website”).
We are committed to maintaining your privacy and complying with both UK GDPR and EU GDPR requirements.

By using our Website, you consent to the practices described in this Privacy Policy.

1. Who We Are

Ultimate Trend Store operates as an independent online retail brand based in the United Kingdom, offering worldwide shipping of clothing, footwear, and accessories.

We act as the data controller for all personal information provided to us.

2. Information We Collect

We may collect the following categories of personal information:

a) Information You Provide Voluntarily

Name (optional)
Delivery address
Billing address
Email address
Phone number (if provided)
Account details (if you create one)
Order information
Messages sent via our contact form

b) Information Collected Automatically

IP address
Device type and browser
Operating system
Referring website
Pages viewed
Approximate location (for currency detection GBP/EUR)
Cookies and analytics data

c) Payment Information

We do not store or process full credit card details.
All payments are securely processed by third-party providers:

PayPal
Apple Pay
Google Pay
Visa
MasterCard

These providers follow strict PCI-DSS security standards.

3. How We Use Your Personal Data

We use your information to:

Process and deliver your order
Provide order confirmations and tracking details
Detect and prevent fraud
Improve website performance and user experience
Personalise the Website (e.g., automatic currency display: GBP/EUR)
Respond to customer inquiries
Manage returns and refunds
Comply with legal obligations
Send marketing emails (only if consent is provided)

We never sell your personal information.

4. Legal Basis for Data Processing (UK GDPR & EU GDPR)

We process your personal data under the following legal grounds:

Contract: to process and deliver your order
Consent: when you sign up for newsletters or accept cookies
Legal obligation: tax compliance, record-keeping
Legitimate interest: website analytics, fraud prevention, service improvement

5. Cookies & Tracking Technologies

We use cookies to ensure website functionality, enhance user experience, analyse traffic, and deliver personalised advertising.

Types of cookies we use:

Essential
Functional
Analytical
Marketing

You may manage or disable cookies via your browser settings or the cookie banner on the Website.

Full details are available in our Cookie Policy.

6. Sharing Your Personal Data

We may share your information with trusted service providers, including:

Payment processors (PayPal, Apple Pay, Google Pay, Visa, MasterCard)
Shipping carriers
Analytics tools (Google Analytics)
Advertising platforms (Google, Meta, Pinterest)
Technical support and hosting providers

We only share the minimum data required for service functionality.

We do not sell or rent your personal information.

7. International Data Transfers

Your information may be processed outside the UK or EU.
When doing so, we ensure legal safeguards are in place such as:

Standard Contractual Clauses (SCC)
Adequacy decisions
Equivalent GDPR-level protections

8. Data Retention

We retain personal data only as long as necessary:

Order and transaction records: up to 6 years (legal requirement)
Analytics data: up to 24 months
Marketing data: until you unsubscribe
Contact form messages: up to 12 months

You may request deletion at any time.

9. Data Security

We apply strong security measures, including:

SSL encryption
Secure hosting environment
Restricted access
PCI-DSS compliant payment gateways
Continuous monitoring and anti-fraud systems

However, no system is 100% secure.
You share data at your own risk.

10. Your Rights Under UK GDPR & EU GDPR

You may request:

Access to your personal data
Correction of inaccurate data
Deletion (“right to be forgotten”)
Restriction of processing
Objection to processing
Data portability
Withdrawal of consent

To exercise your rights, contact us via:
📩 https://utrendstore.co.uk/contact-us/
We will respond within 30 days.

11. Third-Party Links

Our Website may link to external websites (payment gateways, tracking pages, social platforms).
We are not responsible for their content, policies, or practices.

12. Children’s Privacy

We do not knowingly collect personal information from individuals under 16 years old.

13. Changes to This Policy

We may update this Privacy Policy to reflect legal or operational changes.
Revised versions will include an updated “Last updated” date.

14. Contact Us

If you have questions about this Privacy Policy or how we process your data, please contact us using our contact form:
📩 https://utrendstore.co.uk/contact-us/