Last updated: 1 December 2025
GDPR Notice — UK & EU General Data Protection Regulation Compliance
Ultimate Trend Store (“we”, “us”, “our”) is committed to protecting your personal data and complying with both UK GDPR and EU GDPR regulations.
This GDPR Notice explains how we collect, use, store, and protect your information when you visit or make a purchase on https://utrendstore.co.uk.
1. Legal Basis for Processing
We process personal data under the following lawful bases:
- Consent — when you subscribe to newsletters or accept cookies
- Contract — when processing your order and delivering products
- Legal obligations — tax compliance, fraud prevention, refund processing
- Legitimate interest — website improvement, security, and analytics
We do not process more data than necessary.
2. What Personal Data We Collect
We may collect the following information:
a) Provided by you:
- name (optional)
- shipping address
- billing address
- phone number (if provided)
- email address
- order details
- inquiries submitted through our contact form
b) Collected automatically:
- IP address
- browser and device information
- approximate location (for currency detection GBP/EUR)
- cookies and tracking data
- website interaction analytics
c) Payment Information
We do not store full credit card details.
All payments are processed securely by:
- PayPal
- Apple Pay
- Google Pay
- Visa
- MasterCard
These providers have their own privacy policies and security standards.
3. How We Use Your Personal Data
We may use your data to:
- process and deliver orders
- send order confirmations and tracking details
- detect and prevent fraud
- improve the shopping experience
- personalise website content (e.g., currency detection GBP/EUR)
- comply with legal obligations
- respond to customer inquiries
- send marketing emails if you have given consent
We never sell your personal data to third parties.
4. Data Retention
Personal data is retained only as long as necessary:
- order records: up to 6 years (required by UK tax law)
- analytics data: up to 24 months
- marketing data: until you unsubscribe
- contact form submissions: up to 12 months
You may request data deletion at any time.
5. Data Security
We implement strong security measures including:
- SSL encryption
- secure hosting
- access limitation
- PCI-compliant payment gateways
- anti-fraud systems
Despite these measures, no system is 100% secure.
Users submit personal data at their own risk.
6. Your Rights Under UK GDPR & EU GDPR
You have the right to:
- access your data
- correct inaccurate information
- request deletion (“right to be forgotten”)
- restrict processing
- object to processing
- data portability
- withdraw consent at any time
To exercise your rights, contact us via:
📩 https://utrendstore.co.uk/contact-us/
We respond within 30 days.
7. International Transfers
Your data may be processed or stored outside the UK or EU.
We ensure all partners comply with GDPR, including:
- Standard Contractual Clauses (SCC)
- adequacy decisions
- equivalent legal protections
8. Cookies & Tracking Technologies
We use cookies for:
- essential website functions
- analytics
- marketing and advertising
- security and fraud prevention
- correct currency display (GBP/EUR)
See our Cookie Policy for full details.
9. Updates to This Notice
We may update this GDPR Notice to reflect legal or operational changes.
Updated versions will include the revision date.
10. Contact
For GDPR requests, please contact us using our form:
📩 https://utrendstore.co.uk/contact-us/
