Last updated: 1 December 2025
Cookie Policy
Ultimate Trend Store (“we”, “us”, “our”) uses cookies and similar technologies to improve your browsing experience, analyse website performance, and deliver personalised content and advertising.
By continuing to use https://utrendstore.co.uk, you consent to our use of cookies as described in this Cookie Policy.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help us:
- ensure the website functions properly
- remember user preferences
- analyse visitor behaviour
- personalise content and advertising
Cookies do not allow us to access your personal device or information beyond what you choose to share.
2. Types of Cookies We Use
a) Essential Cookies
Required for the website to function, including:
- shopping cart functionality
- checkout process
- currency detection (GBP/EUR)
- security and anti-fraud tools
These cannot be disabled.
b) Functional Cookies
Used to store user preferences such as:
- currency settings
- location-based display options
- website language preferences
c) Analytical Cookies
Used to analyse website traffic and performance:
- Google Analytics
- tracking visitor paths
- identifying page performance
We use aggregated, anonymised data whenever possible.
d) Marketing & Advertising Cookies
Used to deliver personalised ads and measure performance:
- Google Ads
- Meta Pixel (Facebook/Instagram)
- Pinterest Tag
- Remarketing and retargeting tools
These cookies help show relevant promotions based on your browsing behaviour.
3. Third-Party Cookies
We work with trusted partners who may store cookies when you interact with our site, including:
- Meta
- PayPal
- Payment gateways (Apple Pay / Google Pay)
Each partner has its own privacy and cookie policies.
4. Your Cookie Choices
Upon visiting the Website, you may:
- accept all cookies
- reject non-essential cookies
- manage preferences via the cookie banner
- change browser settings to block cookies
Please note: disabling certain cookies may affect website functionality, including checkout and currency settings.
5. How to Manage Cookies in Your Browser
Most browsers allow you to delete or block cookies. Instructions are available in:
- Chrome
- Safari
- Firefox
- Edge
Blocking cookies may prevent some Website features from working properly.
6. Updates to This Policy
We may update this Cookie Policy from time to time to reflect regulatory or technological changes.
7. Contact
For questions about this Cookie Policy, please contact us via our form:
📩 https://utrendstore.co.uk/contact-us/
